Cover Design
Packaging sells; there’s no doubt about it. Products with attractive packaging catch the attention of impulse buyers. Sometimes, when two products vie for the eye of one customer, the one that speaks to the customer wins out.
Books are products, in a sense. Readers buy them for their contents, but people casually browsing in a bookstore turn their heads towards a tempting cover. They take it from the shelf and check the front and back cover, and if they can open the pages, they will most likely check the table of contents. If they find it interesting, they bring it to the cashier, and you have made a sale. And that was possible because the book had an attractive cover. The same thing applies to digital bookstores; potential buyers browse by looking at book covers.
At SimplePublish, we try to get an idea of who the target reader of a book is so we can fit the look and feel of the cover to them. It isn’t a one-design-fits-all endeavor because what might look attractive to one demographic might not be so attractive to another.
After understanding a book’s target reader, we create three studies from which the author chooses one. We further polish the selected design until it is approved for production.
